Hasselblad’s Home Episodes 1 and 2

Hasselblad’s Home is our invitation to you to join us behind-the-scenes at our headquarters in Gothenburg, Sweden for a more intimate look into the core of Hasselblad. Hear from our designers and engineers about our thoughts and processes behind the development of our medium format cameras and the philosophies underpinning the foundation of how we bring Scandinavian design and craftsmanship to creators around the world. 

EPISODE 1
THE DESIGN PHILOSOPHY BEHIND
CREATING THE X SYSTEM

In February 2021, we released Hasselblad’s Home Episode 1: The Design Philosophy Behind Creating the X System. Here, we explain how we designed the X System using inspiration from past V System cameras and created a design language that could be applied to future models.

Watch Episode 1 here.

EPISODE 2
THE X SYSTEM’S ERGONOMICS, MATERIALS
AND HASSELBLAD USER INTERFACE

Today, we launch Hasselblad’s Home Episode 2: The X System’s Ergonomics, Materials and Hasselblad User Interface. This episode takes a deeper look into what went into creating the X System’s deep grip and the different materials tested for it before choosing the final one, the materials used for the camera itself, button choice and placement, as well as the thoughts behind building the Hasselblad User Interface (HUI).

Watch Episode 2 here.